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Seamless. Open. Clear = Salik
Salik is a seamless toll system, allowing uninterrupted travel on Dubai highways without the need to stop and manually pay at a toll booth. With no physical barriers, toll booths, or gates, vehicles pass through the tolling points freely at normal highway speeds. Fittingly, "Salik" translates to "open" or "clear" in Arabic.
Special Edition Salik Tags
Dubai’s Landmarks in Calligraphy
A unique collection of Salik toll gate tags was designed to celebrate Dubai’s iconic landmarks through the art of Arabic calligraphy. The word "Dubai" is elegantly illustrated in calligraphic strokes, seamlessly integrating the city’s most famous architectural symbols. Each tag showcases a distinct landmark, blending tradition and modernity while maintaining Salik’s signature color palette. This special edition not only enhances the functionality of toll tags but also serves as a tribute to Dubai’s rich heritage and visionary skyline.
Salik Branding Elements
Gradients & Rectangular Connections
Gradients symbolize seamless movement, while rectangular elements reflect toll gates and the smooth passage of vehicles. Together, they create a dynamic identity that embodies speed, efficiency, and uninterrupted travel.
Salik’s visual identity combines dynamic gradients with structured rectangular elements, symbolizing seamless movement through Dubai’s toll gates. Cutout images of city streets, toll gates, and iconic landmarks blend into the design, creating a layered composition that reflects the rhythm of urban travel. This approach reinforces Salik’s identity—effortless, modern, and deeply connected to Dubai’s ever-evolving landscape.
Seamless Branding for Corporate Communication
Salik’s visual identity is seamlessly integrated across corporate presentations, annual reports, employee handbooks, brandbook and emailers. The design approach creates a consistent and engaging experience, reflecting the brand’s essence of smooth, efficient movement. By maintaining a strong, recognizable aesthetic throughout all communication materials, Salik ensures clarity and reinforces its connection to Dubai’s modern landscape and innovative spirit.
Salik Office Branding
Salik’s office branding reflects its core values of efficiency and modernity. The design creates an inspiring workspace that aligns with the brand’s identity, reinforcing a seamless connection to Dubai’s innovative spirit.
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