top of page

Rinad Sehweil

Art Director & Designer

A multidisciplinary creative designer and visual communication specialist based in Amman, Jordan, with 9+ years of experience in branding, 360 campaigns, editorial, and corporate design.  Over the years, has collaborated with a wide range of high profile projects across the UAE, Saudi Arabia, and Jordan, working in various sectors including governmental projects, IT, business solutions sector, F&B, and healthcare.  

 

Specialized in crafting cohesive design systems that blend creativity with strategic thinking, While always maintaining a strong focus on minimalism and structured layouts. With a hands-on approach, combines concept driven creativity with technical expertise to deliver designs that are not only visually striking but also functional.​

Professional Experience

Art Director & Designer

Studio Be | Amman, JO

Part time | 2017-Present

Senior Visual Designer

2019-2022

Visual Designer

2017-2019

  • Developed and executed branding, packaging, digital content, editorial design, and 360 campaigns, aligning with business objectives.  

​

  • Designed corporate presentations, business decks, analysis reports, strategic presentations, and visual reports, ensuring clarity, structure, and strong visual storytelling.  

​​​

  • Directed creative strategy, from conceptualization to production, overseeing advertising, activations, and social media.  

​

  • Managed client relationships provided strategic insights, and optimized visual communication.  

​

  • Led and mentored a team of designers, ensuring high-quality execution and design consistency. 

Senior Visual Designer

AlSayegh Worldwide | Dubai, Abu Dhabi, UAE

Full time | 2022-Present

  • Conceptualized and executed innovative campaigns for governmental sectors across the UAE, delivering tailored visual solutions for projects like Salik Company P.J.S.C., Dubai Urban Master Plan 2040, the Roads & Transport Authority (RTA) and Abu Dhabi Mobility (ADM).  

​

  • Directed visuals and branding for high-profile events such as Dubai World Congress for SDT, Dubai International Project Management Forum (DIPMF) and The Telecommunications and Digital Government Regulatory Authority (TDRA), ensuring cohesive event identities across online and offline materials.  

​

  • Developed corporate presentations, business decks, executive reports, annual analysis white papers, and sustainability report, maintaining clarity, structure, and brand consistency under tight deadlines. 

Freelance Visual Designer

2016-Present

​Collaborated with brands across the UAE, Saudi Arabia, and Jordan to create impactful visual identities that enhance market presence. Specialized in branding, motion graphics, and marketing design, with a focus on IT solutions, healthcare, cosmetics, and F&B sectors. Through strategic design and engaging visuals, helped businesses communicate their messages effectively, leaving lasting impressions.​

 

Key Projects & Expertise:

Zakham For Business Services | Riyadh, Saudi Arabia
 

  • Designed presentations, proposals, and reports, ensuring clarity, structure, and brand consistency under tight deadlines.

  • Developed creative concepts for event branding, integrating thematic visuals and 3D executions for on-site elements.

  • Created corporate collateral, including brochures and branded stationery, maintaining a cohesive visual identity.



Branding Projects | UAE, Dubai - Abu Dhabi
 

  • Led full-scale branding projects, developing brand identities tailored to market demands.

  • Designed logos, visual identity systems, and brand guidelines to ensure consistency across platforms.

  • Created packaging designs and managed production, overseeing material selection, print execution, and final product quality.


Al Khalidi Hospital & Medical Center | Amman, Jordan
 

  • Produced instructional and infographic videos, simplifying medical information for online audiences.

  • Designed marketing materials for the healthcare sector, focusing on clarity, credibility, and patient engagement.

  • Crafted promotional graphics and advertisements that reinforced brand trust and effectively communicated health services.

Education

Princess Sumaya University 

Amman, JO | 2012-2017

B.A. in Computer Graphics and Animation

Vilnius University 

Vilnius, LT | 2016

Arts and Communication

Languages 

Arabic | Native

English | Fluent

Additional Expertise

Motion Graphics, infographics illustrations Basic 3D Visualization, Website Design, AI tools.

bottom of page