• In 2010, Juicebangbang revolutionized Amman's juice and cocktail scene with its unique concept, innovative products like tapioca pearls, and distinctive interior.

    A decade later, facing increased competition and the rise of Boba Tea, Juice Bang Bang must reestablish its identity by returning to its roots and embracing the basics.


  • Launching a new brand vision, Juice Bang Bang aspires to emerge as a leader in the fresh juice beverages market. Their aim is to provide customers with refreshing juices, allowing them to relish a delectable "guilt-free" beverage tailored to various modern lifestyles.

  • Utilizing the English font style to craft the Arabic logo ensures consistent curves and aesthetics, fostering a unified brand identity across both languages.

  • The logo is versatile, adapting to various layouts to ensure optimal design integration while maintaining clarity and readability regardless of the chosen arrangement.

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  • Our research journey, rooted in a return to basics, centers on fruits as our foundation. Employing a straightforward categorization system, we identify six primary fruit categories: Berries, Pits, Core, Citrus Fruits, Melons, and Tropical Fruits.

  • Hunting deeper, we explore the distinctions and commonalities among these categories. Stripping the concept to its essentials, we conceptualize the brand visuals by studying fruits in their organic form, drawing inspiration from their color, skin, seeds, and pits.

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    It's time for a return to basics; a pursuit of simplicity and originality is essentially underway. The quest for freshness defines the essence essentially embodying a state of being both fundamentally simple, original, and fresh; in other words, basically fresh.